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McLessons: 10 Smart Lessons
From the History of McDonald's
I'm Bill Murphy Jr. Thanks for checking out my newsletter and my free ebooks.
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I'm Bill Murphy Jr. I call my ebooks “ubooks,” because they’re continually improved and updated, and because they’re free for subscribers of my (also free) email newsletter (called Understandably.com).
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What's inside the book
Here’s a quick preview of the book, and some of the things that we cover:
➥ Now That's What I Call a Brand
➥ It's Better to Be Loved
➥ The Art of Forced Scarcity
➥ World's Biggest Chain
➥ Small Fry, Big Test
➥ Chance Favors Prepared Minds
➥ The Big Lesson
➥ How to Treat Employees
And 3 other bonus chapters!
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